From Zamora Jose

Biographie

José de ZAMORA, known as Pepito Zamora (1892-1971), was a Spanish illustrator, painter, stylist, and writer born in Madrid. A student of Eduardo Chicharro, he moved between modernism and the avant-garde, distinguishing himself with his refined fashion figurines. A collaborator of Paul Poiret in Paris and then a designer for the ballets of Diaghilev and Anna Pavlova in 1918, he also worked for Coco Chanel and designed costumes for the Casino de Paris before settling permanently in Sitges in 1948.
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His career began in 1910 with contributions to the Madrid magazines "Nuevo Mundo" and "La Esfera," revealing his early talent as an illustrator. His time with Paul Poiret in Paris introduced him to the codes of international haute couture and refined his sense of sartorial refinement.

His return to Spain during the First World War marked a period of intense creativity. In 1918, he created figurines for the legendary ballets of Sergei Diaghilev and Anna Pavlova, prestigious collaborations that established his reputation in European artistic circles. At the same time, he contributed to ultra-avant-garde magazines, demonstrating his commitment to innovative aesthetic movements.

His creative versatility flourished in fashion design, where he worked for iconic figures such as Coco Chanel. His costume designs for the Casino de Paris revealed his mastery of the performing arts and his ability to combine elegance and theatricality.

Despite the Nazi occupation of France, he continued his artistic endeavors with remarkable determination, demonstrating his artistic resilience in the face of historical adversity. His return to Madrid in 1941 preceded his permanent settlement in Sitges in 1948, a Catalan town that became his creative refuge.

His collaborations with artists and writers of his time enriched a career marked by interdisciplinarity. His publications in avant-garde magazines document the aesthetic evolution of his era.

The re-evaluation of his work in the 2020s, culminating in the commemorative exhibition in Sitges in 2022 for the 50th anniversary of his death, confirms the importance of his contribution to the decorative arts and fashion of the 20th century, revealing an unjustly overlooked creator.